The JC Penney ad “Beware of the Doghouse” is back for another holiday season. It has become a viral hit, and earned the company a World Retail Award for best digital retail advertising campaign during the 2009 World Retail Congress in Barcelona. The commercial also received gold honors at the 2010 Effie Awards, where it won in the fashion & style category. In addition to garnering attention on the internet, the ad has won numerous awards for its creative, but the campaign has been criticised for being clumsy and overly dramatic.
The ad uses the metaphor of a dog house to sell jewelry and a vacuum cleaner. It’s funny and relatable, and has strong viral potential. The commercial is being tested for a few more weeks, and the company is evaluating its success to make sure it meets their goals. In addition to its commercial success, the ad also offers a hi-definition version for viewers to watch.
Cat Bed Tents Dog House Indoor Outdoor Lace Mesh Breathable Windows Door Curtains Removable Portable Nest Teepe House (Small,Pink(Ruffled Teim))
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Large Weatherproof Dog House with Removable Roof for Indoor & Outdoor Use - Spacious (42.8" L x 33" W x 31.5" H) Classic Black
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48" Dog House for Outdoor Indoor, X-Large Dog Houses Weatherproof 600D PVC with 8.5" H Textilene Elevated Dog Bed Breathable, Easy to Clean, Dog House Max 200lbs
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Large Dog House Outdoor Indoor for Medium Large Dogs, Durable Plastic Waterproof Doghouse with Air Vents and Elevated Floor, Easy Clean and Assemble (Classic Blue, 36.2''L×38''W×38''H)
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Zooba 36" Large Dog House for Large Dog Indoor or Outside, Weatherproof 600D PVC Outdoor, Featuring Breathable 2x1 Textilene Elevated Dog Bed, Easy Clean（Grey）
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Elevated Dog House for Outdoor or Indoor - Waterproof Dog Tent Cat House, Dog Sunshade Tent, Pet House with Removable Cover, Suitable for Medium Cats Dogs
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Jiupety Cozy Pet Bed House, Indoor/Outdoor Pet House, L Size for Cat and Medium Dog, Warm Cave Sleeping Nest Bed for Cats and Dogs, Gray
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Extra Large Dog Bed House, Cozy Dog House Indoor, Memory Sponge, Plush Dog Cave Bed Crate Cushion with Non-Slip Bottom for Medium Large Dogs (Grey, XL)
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DRATO Dog House for Both Indoor and Outdoor with Weatherproof Roof Removable Floors for Medium to Large Dogs Interior Space (Gray, Large (42.87 * 32.95 * 31.61''))
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